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Westfield
London on the evening of the 11 February 2010 saw in the arrival of the
future of Cinema with the Gala opening of VUE Cinema’s fully digital
and largest screens in Europe.
With a red carpet entrance, the press and celebrities alike rolled in
to witness the opening of VUE’s long awaited and amazing cinema
experience. Celebrities on the night included Anna Friel (of Broadway’s
award winning Breakfast at Tiffany’s), ex All Saints singer Melanie
Blatt, Jodie Kidd, Barry Norman, and Bill Wyman to name a few..
With 14 digital screens in place, nearly 3000 ultra comfy seats,
cinema-goers have the choice to maximize their experience with the
‘Pleasure Seekers’ or ‘Thrill Seekers’ screen options. By opting for
the pleasure seekers experience called SCENE, this will allow you to
watch in pure luxury with leather reclining seats and a private VIP
lounge and bar
area.
The
thrill
seekers experience called VUE XTREME is the cream of cinema
allowing you full supersized sound and vision. With the screens the
size of 4 double-decker buses, the experience is mind blowing!
The opening, which was carried out by a push of the button by Anna
Friel marked this new revolution of cinema.
CEO of VUE, Tim Richards, stated on the evening ‘’we’re incredibly
excited about opening our flagship cinema and Anna was a perfect choice
for us. ‘’Vue Westfield is set to become London’s first choice premier
film destination, offering a range of brand new cinema experiences
under one roof’’.
With 2011 not long off, VUE will be opening another state of the art
cinema located in Westfield’s Stratford City, the gateway to the 2012
London Olympic Games.
Westifleld’s mall attracting over 23 million people a year, I think
it’s fair to say that the heart of modern day cinema lies in London,
and with VUE pushing the boundaries and setting the high standards for
film, other competitors are going to have to up their game to be top!
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