announce the launch of an exciting new competition, ‘The Young Voice of
Beer’, which aims to encourage 18-28 year olds to give their personal interpretations
of the pleasure and beauty of beer.
Prizes will include £3,000
for the winning entry, with £1,000 for second, £500 for third
place and with ten runners-up each receiving an international selection
The ‘Young Voice of Beer’
is seeking competitors from all over Britain via a wide range of ‘arts’
centres including Music Colleges, Art Schools, Film Academies, Acting and
Media schools, Performing Arts establishments and Journalism courses.
The new competition is
open for entries in a wide variety of formats including poetry, song, music,
video, short film, prose, TV, radio, website, photography, animation, advertising,
painting and performance art. (See Terms & Conditions, below).
Paul Hegarty, External
Communications Manager for Coors Brewers, comments: “For me, beer is the
ultimate four letter word. It is brewed all over Britain and in practically
every country of the world. It comes in a kaleidoscope of colours, flavours
and textures and from ingredients as diverse as barley, hops, wheat, oats,
rye, rice, heather, spices and fruit.
“We are hoping that the
entries we receive will mirror that eclectic mixture and that the final
judging process could see a work of art, pitted against examples of photography,
mime, music and the written word.
“The National Union of
Students are fully supporting the competition, which aims to encourage
younger people to see beer in a new, far more colourful light, whilst having
a bit of fun at the same time. This more thoughtful approach to beer links
with the NUS’s responsible drinking campaign.”
To enter the competition,
fill out an on-line application form from www.coorsbrewers.com
or ring 020 7384 1333
to request one by post. Entrants should send completed application form
& entry to:
754 Fulham Road
London SW6 5SH
The closing date is 17
October 2003 and judging will take place in mid-October. The winners will
be announced in November at an awards ceremony in London.