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VOICE OF BEER



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Coors Brewers announce the launch of an exciting new competition, ‘The Young Voice of Beer’, which aims to encourage 18-28 year olds to give their personal interpretations of the pleasure and beauty of beer.
Prizes will include £3,000 for the winning entry, with £1,000 for second, £500 for third place and with ten runners-up each receiving an international selection of beers.

The ‘Young Voice of Beer’ is seeking competitors from all over Britain via a wide range of ‘arts’ centres including Music Colleges, Art Schools, Film Academies, Acting and Media schools, Performing Arts establishments and Journalism courses. 

The new competition is open for entries in a wide variety of formats including poetry, song, music, video, short film, prose, TV, radio, website, photography, animation, advertising, painting and performance art. (See Terms & Conditions, below).

Paul Hegarty, External Communications Manager for Coors Brewers, comments: “For me, beer is the ultimate four letter word. It is brewed all over Britain and in practically every country of the world. It comes in a kaleidoscope of colours, flavours and textures and from ingredients as diverse as barley, hops, wheat, oats, rye, rice, heather, spices and fruit. 

“We are hoping that the entries we receive will mirror that eclectic mixture and that the final judging process could see a work of art, pitted against examples of photography, mime, music and the written word.

“The National Union of Students are fully supporting the competition, which aims to encourage younger people to see beer in a new, far more colourful light, whilst having a bit of fun at the same time. This more thoughtful approach to beer links with the NUS’s responsible drinking campaign.”

To enter the competition, fill out an on-line application form from www.coorsbrewers.com
or ring 020 7384 1333 to request one by post. Entrants should send completed application form & entry to:

Caitlin Smith
R&R Teamwork
The Basement
754 Fulham Road
London SW6 5SH

or email:
caitlin@randr.co.uk

The closing date is 17 October 2003 and judging will take place in mid-October. The winners will be announced in November at an awards ceremony in London. 

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